


Zero Alcohol. Full Experience.
Our Company
Founded in 2018, New Zero is China's leading alcohol-free beer brand and a pioneer in redefining the alcohol-free beverage category, guided by our purpose: "Redefining Alcohol-Free Experiences Together."
At the recently concluded 2026 World Beer Awards and World Cider Awards in the UK, New Zero won 13 medals, including a Country Winner title, Gold, Silver and Bronze medals in the flavoured alcohol-free beer category. We are proud to be one of the most recognised Chinese alcohol-free beer brands internationally.
Our Products
A Diverse and Innovative Alcohol-Free Beer Portfolio
New Zero has developed one of the most diverse alcohol-free beer portfolios in China. From classic beer styles to innovative flavour creations, New Zero continues to expand the possibilities of alcohol-free beer, offering more than 30 products across a wide range of styles and flavour profiles. Through continuous innovation in brewing technology and consumer insights, New Zero creates differentiated products that combine great taste, clean ingredients and healthier choices.
Our portfolio covers everyday drinking occasions, social gatherings and new lifestyle moments, enabling retailers to attract a broader range of consumers and capture the fast-growing alcohol-free beverage opportunity.

Our Reach
Scalable Distribution and Trusted Retail Partnerships Across Greater China
New Zero has established a scalable nationwide distribution network, supported by advanced supply chain capabilities, professional logistics operations and dedicated warehousing infrastructure.
Through partnerships with leading retailers and more than 30,000 retail touchpoints across China, New Zero has developed strong market access and proven its ability to scale innovative alcohol-free beverage products to a broad consumer base.


Our Capability
Advanced Innovation & R&D Capability
New Zero is powered by a professional R&D team with deep expertise in brewing technology, flavour innovation and alcohol-free beverage development. With strong innovation capabilities and proprietary technologies, we continuously create differentiated products that meet evolving consumer needs.
Scalable Manufacturing & Supply Chain Excellence
New Zero operates modern production facilities with advanced automated filling lines and strong quality control systems. Our manufacturing capabilities enable large-scale production while maintaining consistent quality, flexibility and supply reliability for retail partners.
Customised Product Development & Retail Partnership
Working closely with leading retailers, New Zero has proven capabilities in developing customised products tailored to specific consumer groups and market opportunities. From concept creation to product launch, we provide end-to-end solutions to help partners capture new category growth.
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