• Crafting Better Experiences Together

  • Our Company

    Founded in 2018, NewZero is a leading player in the beverage industry across Greater China and the Far East, guided by our purpose: "Crafting Better Experiences Together."

    Through five regional offices and a team of more than 100 professionals across mainland China, Hong Kong, and Australia, we connect the world's finest beverages with customers across supermarkets, convenience stores, hotels, restaurants, bars, and e-commerce platforms.

    Our portfolio spans beer, wine, spirits, and water, featuring internationally renowned brands recognized for their quality and reputation. As the exclusive representative of over 30 brands across Greater China and the Far East, NewZero brings exceptional beverages and memorable experiences to consumers throughout the region.

  • Our Portfolio

    A Diverse Selection of Fine BWS

    NewZero offers a carefully curated portfolio of more than 300 beers, wines, and spirits from over 30 renowned producers worldwide. Combining exclusive labels with accessible favourites, our diverse selection caters to a wide range of tastes, occasions, and consumer preferences.


    NewZero brings proven expertise in brand incubation and market expansion within China's fast-growing consumer sector. By leveraging deep local market insights, NewZero identifies emerging consumer demand, builds scalable distribution networks, and unlocks significant value for growing brands.

  • Our Reach

    Reliable Distribution and Trusted Retail Partnerships Across Greater China and the Far East

    NewZero operates a well-established distribution network across mainland China, Hong Kong, and Australia, supported by professional logistics capabilities, more than 10,000 square metres of warehousing, and temperature-controlled storage facilities.

    Through over 500 retail partners and more than 100,000 retail outlets, NewZero reaches approximately 500 million consumers.

  • Our Capability

    Navigating Evolving Market Trends

    NewZero connects international beer, wine, and spirits brands with consumers across Greater China and the Far East. By combining local market expertise with technology-driven and digital strategies, NewZero helps brands adapt to changing consumer preferences, navigate market shifts, and unlock new growth opportunities.

    Combining Tradition with Innovation

    Drawing on extensive experience in the beer, wine, and spirits industry, NewZero combines deep sector expertise with innovative, modern approaches to help brands grow across Greater China and the Far East.

    Flexible Partnership Models

    NewZero offers a range of partnership models-including distribution, direct-to-consumer solutions, and consulting services-tailored to the needs of beer, wine, and spirits brands. With deep market expertise and comprehensive operational support, NewZero helps partners identify opportunities and accelerate growth across Greater China and the Far East.

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